Mr. Ashish Pethe is a seasoned leader in the Indian gems and jewellery sector with over 25 years of industry experience. As Partner at Waman Hari Pethe Jewellers—a heritage brand established in 1909 with 25 stores across three states—he spearheads marketing, procurement, legal, and administration functions. An engineer from VJTI and MBA from Symbiosis Pune, Mr. Pethe has held several influential roles, including National Chairman of the All India Gems & Jewellery Domestic Council (GJC), Director at GJSCI and IBJA, and committee member for hallmarking reforms with the Ministry of Consumer Affairs. He is widely respected for his thought leadership, especially in gold trade policy, retail innovations, and marketing, and frequently lectures at trade seminars and academic institutions.